What You Need To Know About The Latest Local SEO Trends


Local SEO is a key part of any search engine optimization campaign. It’s important to know the latest trends and use them in your local marketing strategy. This article will help you understand how to get the most from local SEO and explore some of the latest trends in this field.

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Focus On Developing Your Online Presence

In this day and age, it is difficult to promote a business without digital marketing. This is because most people are now using the internet to find out more about a business before purchasing. However, many small businesses still rely on offline marketing strategies like billboards and flyers to promote their business. This is because they think that online marketing is too expensive and time-consuming. This may be true for some businesses, but it doesn’t have to be the case. There are plenty of free or low-cost digital marketing tools available that can help small businesses market their products online in an effective way.

Google Continues To Dominate Local SEO

Google continues to dominate the local SEO Perth landscape. In 2018, Google updated their search algorithm to include more local results and in-depth content. As a result, local businesses can now take advantage of more opportunities than ever before.

Google is the most popular search engine globally, with over 90% of all searches being done through Google. This means that if you want your business to be found on the internet, Google will play a big role in that process.

As a result, any business owner or marketer needs to know how Google ranks their pages and what they need to do for their site to rank higher on Google’s SERPs (Search Engine Results Pages).

Use the Right Keywords for Your Products and Services

It is important to use the right keywords for your products and services. It helps you find potential customers and shows them what they are looking for.

The first step is to write down a list of the keywords that you want people to search for on Google or another search engine. You should also consider including words that describe your products or services in the text of your website. For example, if you are selling outdoor furniture, include words like “outdoor furniture” in your site’s text and make sure that it appears in the title tag as well.

Add Location Pages

Adding location pages to your website is a great way to increase your visibility in search engines. This article will outline the benefits of adding location pages and explain how to add them to your site.

The benefits of adding location pages are as follows:

  • Location pages are a great way to increase visibility in search engines.
  • Location pages can be used by businesses that have multiple locations.
  • Adding location pages is an easy way to differentiate yourself from competitors.
  • Location pages can be added using a plugin or by manually editing HTML/CSS on the site.

Add Keywords in Your Metadata, URLs, Title Tags

Local SEO is about optimizing your website for a specific location so that people searching for businesses like yours will find you when they search online. It’s not just about ranking well on Google, but also on other popular search engines like Bing and Yahoo! You can do this by adding keywords and phrases related to your business and location into your website’s metadata, URLs, title tags, and content.

Google Map Listing

Google Maps Business Listing is an important local SEO Perth trend. The more accurate and complete the information on your listing, the better chance you will rank higher in Google search results.

Adding your company’s location to Google Maps with a business listing can help you rank higher in Google search results. The more accurate and complete the information on your listing, the better chance you will rank higher in Google search results.

Focus on Your Target Audience

The first trend is to focus on your target audience and what they are searching for when it comes to your location. What are the top 3-5 search terms that people use to find businesses like yours? Then, you should make sure that those keywords are included in your content strategy.

Provider Reviews from Customers and Testimonials 

Companies need to provide reviews from customers and testimonials from clients or customers who have used their services before. This will help potential customers decide on whether or not they want to purchase products or services from the company. Reviews and testimonials are a great way for businesses to show how much they care about their customers. They also help build customer trust in the business.

Testimonials from customers are one of the best ways to promote your business. They are a valuable tool for marketing and sales and can be used in many different contexts.

Voice search is an important local SEO trend that has been around for a while now. If you’re not taking advantage of this trend, you’re missing out on many potential customers. The number of voice searches has grown by more than 50% in the last year alone, and it is expected to grow even more in the coming years.

Voice search is a natural way for people to interact with technology, and it’s the most popular way for people to interact with their devices. People are more likely to use voice search when they are in public or driving. And voice search will only get more popular as time goes on.

Local businesses can take advantage of this trend because they can be found through voice searches and text searches.

Ensure Your Location is Referenced in Key Parts of Your Site

A good website should include a location reference throughout the site. This provides an opportunity for the user to find out more about you and your business, including where you are located. A user should locate your business on a map, find out what is around it, and get directions from their current location to your establishment. This will help with SEO because Google likes when websites have a clear address and phone number.

  • If your company is a brick-and-mortar business, ensure that your physical address is included on the homepage and other important pages.
  • If you are an eCommerce business, include your location on the checkout page.
  • If you are an online service provider, ensure that your location is mentioned in terms of service or privacy policy.
  • If you sell products internationally, mention where they are shipped from and what languages they are available in.


SEO is an important part of any website’s marketing strategy. It can be difficult to keep up with the latest trends, but this article will help you stay ahead of the game.

By NewsBlust

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