Amazon vs. Manufacturer’s Barcode: Which Product Label Is Better?

If you are launching your product on Amazon and not prioritizing the product label, then you are making a blunder for sure. Amazon sells approximately 4000 products per minute, which is why labeling your product is the most important task before launching.

The way Amazon’s workers and system select the products highly depends on which type of product label or product ID is being used. The selection of products needs to be accurate because Amazon deals with many products with different labels on them like fnsku, EAN, GTIN, etc. 


It’s vital for the sellers to clearly understand Amazon labeling. Because when it comes to violating policies, Amazon shows much strictness. Especially for the FBA sellers, as the majority of people selling on Amazon are third-party sellers using the FBA method to sell their products. All the FBA sellers are obliged to follow amazon fba labels policy and properly label it before sending it to the fulfillment center unless they are not using Amazon FBA label services. In that case, they can skip this step and send the inventory with just the manufacturer’s barcode. 

That said, let’s explore the different types of products labels. 

Types of Product Labels

  • GTIN:

Every product must issue a unique label for their products, generally known as GTIN (Global Trade Item Number). GTIN further involves types of labels, but UPCs and EANs are the most common ones. UPCs are for North American products, whereas EANs are for European products. These labels are counter-checked by GS1. It is an organization for keeping a record of the codes issued or purchased. 

If you are planning to purchase used or recycled UPCs for your products, then it’s not a good idea. Always buy codes from authentic sources, or else you will face massive difficulties while listing your products on Amazon.

  • ASIN:

So, if you have created a product with a label of UPCs or EANs, then you must use an alphanumeric string before that code. The code must now start with B0, and this is the unique product identifier only used by Amazon. It is now known as Amazon Standard Identification Number (ASIN). Hence, each seller who used a UPC is now using an Amazon shared ASIN.

  • FBA Labels:

After listing your product with GTIN and being assigned with an ASIN, now, it’s time to label the products in FBA warehouses. There are two kinds of barcodes:

  • Manufacturer’s Barcode:

If you are using a manufacturer’s barcode, it means your products are labeled with GTIN codes, then the procedure will be quite simple as it won’t involve any sort of additional sticker. It also helps you to run and manage your supply chain if you are selling on different online markets. 

On the other hand, the fba label requires you to blend all the inventory with the same UPCs in the same warehouse. This means all the sellers’ products with the UPCs on them will be stored together, which will cause trouble in tracking down the relevant product if any complaint is received.

  • Amazon Barcodes;

Amazon barcodes are the fnsku assigned to your products. It is assigned only when your product is being converted into the fba and selects the amazon barcodes as its label. The Fulfilment Network Stock Keeping Unit (FNSKU) is a fba product identifier and starts with X0.

The best thing about the fnsku amazon barcodes is that it is different for every product and every seller. So, it eases the identification process if any issue occurs with the product or the seller.

On the contrary to using the manufacturer’s barcodes, products with the Amazon barcodes on them are not co-mingled. No other seller can store their products with your inventory, and you can also assure that the product bought from you is delivered or not.

Requirements for Manufacturer’s Barcode:

If you are signing up for the manufacturer’s code under fba labels, then you must require the following

  • The product should be brand new.
  • There should be no multiple barcodes.
  • Products must not have any expiry date.
  • Must not be topical products like skincare products.
  • Must not contain harmful products.

Requirements for Amazon Barcode:

For Amazon, Barcodes requirements are as under

  • Products must have an expiry date.
  • Can include consumable and topical products

If you decide to use Amazon Barcodes, you must first stick the fnsku labels over UPCs. Amazon also can do this job but will charge you $0.30 per product. For hiring Amazon to do your product labeling, you just need to enable the option mentioned in your Amazon settings.


If you are launching your products on Amazon but are still confused about what Amazon fba labels you should choose and which is better. Then just consider all the pros and cons of each, which are stated here, and make your decision wisely.

If you keep in mind all the business activities for the year and make the scenarios hypothetically, then assess the situation, it will help you choose a unique model for your business.

By NewsBlust

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